KANSAS CITY, MO (February 4, 2013) – The first pitch of 2013 is still a ways off, but the Kansas City Royals are stoking anticipation for the upcoming season with the announcement of their new advertising campaign and tagline, “Come to Play.”
Developed in partnership with Kansas City-based ad agency Walz Tetrick, the campaign spotlights the game experience with a “Come to Play” invitation for fans to come out to The K and soak in the excitement of seeing the Royals in person.
“Nothing beats going out to The K to be part of the Major League Baseball experience,” said WTA president Charlie Tetrick. “With the offseason additions, this year’s team is a great combination of youth, experience and leadership. Every pitch is an opportunity for something exciting and unexpected to happen. When you add in the sights, sounds and smells of The K, it’s a unique experience that people throughout Royals territory treasure. From the players and fans to the K Crew and Sluggerrr, ‘Come to Play’ is a rally cry that encompasses all of the excitement that is Royals baseball.”
The “Come to Play” campaign will be seen throughout Spring Training and regular season in TV and radio ads, outdoor boards, newspaper ads, online banners and other guerilla marketing opportunities that are now being planned.