Tag Archive | "Radio Ads"

Come To Play – The 2013 Royals

KANSAS CITY, MO (February 4, 2013) – The first pitch of 2013 is still a ways off, but the Kansas City Royals are stoking anticipation for the upcoming season with the announcement of their new advertising campaign and tagline, “Come to Play.”

KauffmanStadiumOutfield

Developed in partnership with Kansas City-based ad agency Walz Tetrick, the campaign spotlights the game experience with a “Come to Play” invitation for fans to come out to The K and soak in the excitement of seeing the Royals in person.

“Nothing beats going out to The K to be part of the Major League Baseball experience,” said WTA president Charlie Tetrick.  “With the offseason additions, this year’s team is a great combination of youth, experience and leadership.  Every pitch is an opportunity for something exciting and unexpected to happen.  When you add in the sights, sounds and smells of The K, it’s a unique experience that people throughout Royals territory treasure.  From the players and fans to the K Crew and Sluggerrr, ‘Come to Play’ is a rally cry that encompasses all of the excitement that is Royals baseball.”

The “Come to Play” campaign will be seen throughout Spring Training and regular season in TV and radio ads, outdoor boards, newspaper ads, online banners and other guerilla marketing opportunities that are now being planned.

Season tickets are currently on sale and available online at www.royals.com, by phone at 816-504-4040 or at the Kauffman Stadium Box Office.

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Press Release: Blue Rocks, MiLBaseball, and Kraft Partner

The following is a press release provided to us by the Royals Class-A Affiliate, the Willmington Blue Rocks:

Minor League Baseball™ and KRAFT Singles partner for third consecutive season
Wilmington Blue Rocks will honor the “Tuesday Night Tickets” deal at Frawley Stadium this season

April 13, 2011
ST. PETERSBURG, Fla.–Minor League Baseball (MiLB) announced today it will once again partner with KRAFT Singles on the popular “Tuesday Night Tickets” deal. From April 12 through September 6, 2011, fans are encouraged to bring any KRAFT Singles package wrapper to participating teams’ ballpark box offices on Tuesday nights to buy one ticket and get another ticket free courtesy of KRAFT Singles.1

This season’s program features several elements, both in and out of the ballparks. The core of the promotion revolves around the “Tuesday Night Tickets” program. Other elements include ballpark signage and in-game promotions and a Tuesday-specific program that will take place in a select number of participating clubs’ ballparks. Promotional items such as radio ads will also be placed by KRAFT Singles, while an array of promotional pieces will be positioned in-market by participating teams.

The ongoing association between Minor League Baseball and KRAFT Singles not only brings the two properties together for another fun-filled season of America’s favorite pastime and great food, but fans will continue to benefit from the relationship.

“Thousands of families look forward to celebrating a baseball outing together where they can cheer on their local team and enjoy a cheeseburger with KRAFT Singles hot off the grill,” said Marisa Zimmerman, senior associate brand manager for KRAFT Singles. “The Tuesday Night Tickets deal is a homerun, bringing savings and smiles to Minor League Baseball fans and families across the country this season.”

“Minor League Baseball and KRAFT Singles naturally go hand-in-hand,” Minor League Baseball’s Vice President of Sales and Marketing Rod Meadows said. “Whether it’s backyard barbecues complete with KRAFT Singles or taking in a game at a Minor League Baseball ballpark, both brands are an iconic part of the American fiber.”

Meadows further added, “When consumers think of affordable, family entertainment, they think Minor League Baseball. The same applies when consumers think of THE American cheese; KRAFT Singles immediately comes to mind. ”

Promotional wrappers are another exciting addition to this year’s program. As part of the sponsorship, it is estimated that the “Tuesday Night Tickets” promotion, including the Minor League Baseball logo, will soon appear on up to one million KRAFT Singles wrappers.

The partnership is also a unique opportunity for both parties to increase brand awareness, showcase their companies and target large audiences of fans and consumers.

About Minor League Baseball

Minor League Baseball is the governing body for all professional baseball teams in the United States, Canada and the Caribbean that are affiliated with Major League Baseball through their farm systems. The Minor League Baseball Office is located in St. Petersburg, Fla. With 174 teams in the United States, Canada and Mexico, fans are coming out in unprecedented numbers to this one-of-a-kind experience that can only be found at our ballparks. From the electricity in the stands to the excitement on the field, Minor League Baseball has provided affordable family-friendly entertainment to people of all ages since its founding in 1901. In 2010, more than 41.4 million baseball fans went through the turnstiles to see the future stars of the sport hone their skills at Minor League Baseball ballparks. With Minor League Baseball, “It’s Fun to be a Fan!”

For more information about Minor League Baseball, visit www.milb.com
Visit Minor League Baseball on Facebook. Follow Minor League Baseball on Twitter.

About KRAFT Singles

With its perfect melt and consistently creamy texture, KRAFT Singles (www.kraftsingles.com) has been THE American cheese at the dinner table, in school lunch boxes and more for 45 years. KRAFT American Singles are an excellent source of calcium and a good source of vitamin D. KRAFT Singles are also available in 2% Milk and Fat-free varieties. Look for KRAFT Singles Pasteurized Prepared Cheese Products in the dairy aisle of leading grocery stores.

About Kraft Foods
Northfield, Ill.-based Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion, more than half of which was earned outside North America. Eleven of the company’s iconic brands — including Cadbury, Jacobs, Kraft, LU, Maxwell House,Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia and Trident — generate revenue of more than $1 billion annually, and 40 have been loved for more than a century. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. For more information, visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.

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