Tag Archive | "New Advertising"

Come To Play – The 2013 Royals

KANSAS CITY, MO (February 4, 2013) – The first pitch of 2013 is still a ways off, but the Kansas City Royals are stoking anticipation for the upcoming season with the announcement of their new advertising campaign and tagline, “Come to Play.”

KauffmanStadiumOutfield

Developed in partnership with Kansas City-based ad agency Walz Tetrick, the campaign spotlights the game experience with a “Come to Play” invitation for fans to come out to The K and soak in the excitement of seeing the Royals in person.

“Nothing beats going out to The K to be part of the Major League Baseball experience,” said WTA president Charlie Tetrick.  “With the offseason additions, this year’s team is a great combination of youth, experience and leadership.  Every pitch is an opportunity for something exciting and unexpected to happen.  When you add in the sights, sounds and smells of The K, it’s a unique experience that people throughout Royals territory treasure.  From the players and fans to the K Crew and Sluggerrr, ‘Come to Play’ is a rally cry that encompasses all of the excitement that is Royals baseball.”

The “Come to Play” campaign will be seen throughout Spring Training and regular season in TV and radio ads, outdoor boards, newspaper ads, online banners and other guerilla marketing opportunities that are now being planned.

Season tickets are currently on sale and available online at www.royals.com, by phone at 816-504-4040 or at the Kauffman Stadium Box Office.

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Cards debut 2012 ad campaign

ST. LOUIS – March 29, 2012 – Fans that follow the Cardinals online and via social media have been among the first to see the team’s new lineup of television spots.

While the TV campaign will begin officially on local television this Sunday, fans are already enjoying the exclusive sneak preview. Each of the ten spots is being individually debuted this week on the Cardinals’ Facebook page (facebook/cardinals), Twitter feed (@cardinals) and website (cardinals.com/tvads).

“We thought it would be fun to provide fans a sneak preview via a film festival format by releasing the spots one at a time through Facebook, Twitter and the team website,” said Dan Farrell, Senior Vice President of Sales & Marketing. “We want to get fans engaged and create some buzz for the ad campaign.”

The first three ads were unveiled yesterday, with the remainder slated to debut over the next two days.  Fan feedback to the ads has been very positive, with hundreds of fans engaging in a dialogue about the spots on both Facebook and Twitter (#cardstvads). Once all of the spots are live on the website, fans will be able to vote for their favorites on the page as well.

Filmed in February during Cardinals spring training in Jupiter, Fla., the campaign again incorporates many of the team’s key players, including Matt Holliday, Adam Wainwright, David Freese and more. The campaign was developed by the team’s new advertising agency HLK Advertising of St. Louis.

Fans who want to see the ads can go to cardinals.com/tvads and follow the team on Twitter @cardinals (#cardstvads) and Facebook (facebook.com/cardinals).

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