Tag Archive | "Mlb Teams"

Cardinals And Rawlings Launch “Varsity Club”

The St. Louis Cardinals and Ralwings Sporting Goods team up to launch “Varsity Club”
Exclusive fan club for teenagers is first-of-its-kind amongst MLB teams

CardsHeader

ST. LOUIS, Mo. (February 7, 2013) – The St. Louis Cardinals today announced an expanded partnership with St. Louis‐based Rawlings Sporting Goods to benefit area youth. Through the partnership with Rawlings, the team is launching the Cardinals Varsity Club presented by Rawlings, a membership-based program exclusive to teenagers and young adults in Cardinal Nation.

“Rawlings stepped up to the plate when we launched Redbird Rookies in 2004 and they have been an outstanding partner,” said Michael Hall, Vice President of Cardinals Care and Community Relations. “We are very excited about this new venture and we look forward to sharing Cardinal baseball with more kids in our community.”

The membership-based fan club is exclusive to teens and young adults, ages 14-19, and offers a personalized fan experience for the age group. Although many teams have fan clubs, the Rawlings Varsity Club is considered to be the first-of-its-kind for the teen demographic among major domestic professional sports leagues. The $35 membership includes a ticket voucher for two tickets to a 2013 Cardinals home game, two exclusive promotional items – Varsity Club backpack and Cardinals flat bill cap – a Cardinals coupon book, two issues of Cardinals Magazine and more. The year-long Varsity Club membership culminates with Rawlings Varsity Club Day at the Ballpark on Wednesday, August 14, 2013. Members will receive two tickets to the game, early access to the ballpark for a program featuring Cardinals front office executives, Rawlings representatives and Cardinals players, and the opportunity to parade around the warning track pre-game. Fans can visit cardinals.com/varsity to obtain more information or to register for the 2013 season.

“The Rawlings Varsity Club membership program is a natural progression of our continuously-expanding partnership with the Cardinals,” said Kurt Hunzeker, senior director of brand marketing for Rawlings. “This first-of-its-kind sponsorship platform allows us to better connect and engage with our core target market, offer exclusive product discounts and tailor unique experiences as they progress in their playing careers and fan avidity for the Cardinals.”

In addition to the Varsity Club sponsorship, Rawlings renewed its presenting sponsorship of the Cardinals Kids Club (formerly the Cardinals Crew Kids Club) in an effort to grow with young Cardinals’ fans and fortify its commitment to enabling baseball in the St. Louis community. The Kids Club, for fans ages 15 and under, is in its 13th year and this season features Jon Jay as its official spokesman. This marks the third year that Rawlings will participate as the lead sponsor of the Kids Club in which 7,300 kids took part in 2012.

Membership for the Cardinals Kids Club presented by Rawlings is $25 and includes two Cardinals tickets, a Cardinals drawstring bag designed to look like Jon Jay’s new 2013 “St. Louis” home alternate jersey, a stylish pair of headphones, a Cardinal-themed lunch bag, a new 2013 Cardinals Kids Club lapel pin, membership card and lanyard, as well as an invitation to an exclusive member’s only party at Busch Stadium featuring autographs, food, fun, Fredbird and more. Fans can renew or purchase memberships and obtain more information at cardinals.com/kidsclub, or call the Cardinals Kids Club hotline at314.345.9888.

In addition, the Rawlings Replay equipment trade-in program will continue as part of these sponsorships, which has outfitted more than 8,000 Redbird Rookies players since its origin in 2011. Rawlings is the Official Batting Helmet and Ball Supplier of Major League Baseball.

Since its inception in 1997, Cardinals Care has invested nearly $18 million in helping children, including providing nearly $11 million in grants to over 800 non-profit youth organizations, and building 19 youth ball fields in disadvantaged neighborhoods in Missouri and Illinois. For nearly a decade, Cardinals Care has run the innovative Redbird Rookies program, a free baseball league for kids who otherwise might not have the opportunity to play. In addition to providing all the uniforms, gloves, bats, balls and other equipment needed for each team, Redbird Rookies also provides extensive off-field support in the areas of health, education, mentoring and the cultural arts for each of the nearly 4,500 kids who participate in the program each year. Cardinals Care has distributed more than $16 million to area children’s organizations. To learn more about all of Cardinals Care’s programs visit cardinals.com/community.

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The Royals Know It Is Football Season

If part of your Saturday includes sitting down to watch the Royals on television, you better enjoy this Saturday. This Saturday is the last Saturday the Royals will be on Fox Sports Kansas City for the season. Looking at the Royals September television schedule it’s easy to see what they’re doing. The Royals are yielding to football season. It’s even more evident when you look at their Sunday schedule. Tomorrow and Sept 4th are the only weekend games remaining that will be televised. Note, the NFL does not start until Sept 11th, but today is the last Saturday without college football.

This information isn’t surprising. I consider myself a decent Royals fan, and even I will be hard pressed to watch the Royals over weekend football games. This information isn’t really new. It’s been like this since Fox Sports Kansas City has had the television rights. The schedule released in late February was for 142 games. Have to eliminate 20 games some where. All of this got me thinking. Do other MLB teams yield to football?

I began by looking at our roommates here at I70 Baseball, the St Louis Cardinals. Nope, all games are on Fox Sports Midwest except those picked up by a national broadcaster. The Cardinals have an excellent fan base and had a good possibility of being in a play-off race. Bad Comparison. How about the Cleveland Indians? Not expected to contend, and have struggled like the Royals. Ohio State is perennial contender for the Big 10 Title and BCS Bowls. The Browns have a good following. Nope, all weekend games are on Sports Time Ohio. How about Houston Astros? Not expected to contend, and in a state so rabid about football the Rangers and Astros have to compete with high school football on Friday’s in September. Close, two Saturday games are not televised, but all Sunday games are. When misery loves company you look at the lowest common denominator in terms of fan interest and attendance: the Tampa Bay Rays. Sadly, even the Rays will have more weekend games televised than the Royals in September.

This isn’t a huge deal for the Royals or Royals fans. Like I mentioned above I’d be hard pressed to watch on a college football Saturday, but it would be nice to have a Royals game available to flip to. This is another symptom of how irrelevant the Royals are in the scheme of sports viewing. Just add this to the list of organizational goals during a building process. Get weekend games on TV in September and then take another step

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Fourth Of July Fashion Thoughts

The Fourth of July once again had teams wearing the stars and stripes logo New Era for the entire weekend. In the past I have made it clear that I have not liked the previous stars and stripes hat or the batting practice hats but after seeing this years hat on the field I have come to realize that I do like something about these caps.

I am still not a big fan of the look of the logos filled in with the stars and stripes but since it is celebrating a holiday I will let is slide for the handful of days they are worn. The stars and stripes cap does look good from far away on the Royals and the Cardinals as well as a few other teams when they are wearing the home whites. I personally liked the look of the white cap with the red bill for the Cards (with the home white uniform) and the Royals hat looked good too but the bill color needed to be tweaked to match the Royals jersey.

This got me to thinking about when was the last time a team had a white hat. The first one I could come up with was the Royals batting practice hat from the 90′s with Royals spelled out.

Kansas City Royals Closeout Batting Pracitce Cap

The A’s and Reds from back in the day come to mind when I think about the white hat as well as the Kansas City Monarchs and the Cardinals of the 1903 are said to have worn white but in recent times I can not remember a team with an all white cap or even the white with a colored bill. The league has seen white, powder blue, grey, black, pillbox, and now powder blue again become the fashionable thing to wear. So, is it wrong to think that white is going to be the new in thing to rock for MLB teams once again in the near future? It is safe to say that if New Era sees the sales of the white 4th of July cap increase a team will have a white cap next year.

Now with all that said what would this all white or white and colored bill hat look like for the Cards and Royals. More importantly would we as fans really like it if we had to see it everyday?

Here are some other cool options that are being sold purely for fashion that could make their way to the field in a year or two.

Let your voice be heard in the comments below and tell us which hat you dig and which needs to stay in the fashion world and off the field.

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