Tag Archive | "Graphic Designer"

The Art Of Scorekeeping

During a recent interview with Bethany Heck, she let slip that little phrase.  “The art of scorekeeping”.  I must admit, it seems poetic and it epitomizes precisely why I sought her out.


You see, Bethany Heck, a graphic designer that focuses primarily on web design, is the proprietor of Eephus League Baseball.  A project that grew from her work at Auburn University and eventually found its way to Kickstarter to provide the world with a simple, clean, and easy way to bring basic record keeping back into focus.

I knew I wanted to do a baseball project and I started gathering visual inspiration and breaking down my favorite aspects of the game. I settled on the unifying theme of “minutiae”; the special things that spring up around the game of baseball, and I started planning out the website and wrote and illustrated a small book to go along with it. I decided last minute that a scorebook would be a nice thing to add on to the project and I really wanted to make another physical object to go along with the site.

Enter Paul Lukas of Uni Watch.  Heck thought he would enjoy the site, so she sent him a link.  The link led to an interview, the interview led to massive exposure for the site, and the exposure led to people clamoring to get their hands on the scorebook.  A commenter on the site suggested using Kickstarter, a funding platform for creative projects, to fund the venture.  The Kickstarter campaign generated over $27,000 and sold over 1,000 scorebooks, nearly twice what Heck had aimed for.

My goal was to create a scorebook that would be easy for anyone, kids to adults, to use and would bring a new perspective to scorekeeping. In my opinion, as scorekeeping has aged it’s become less universal and more specialized towards a certain type of fan. I wanted something small and fun to bring to the ballpark that would look great and lend itself to more casual scorekeeping. Most modern scorebooks are extremely complicated and almost force you to keep score a certain way, so I wanted to keep the grid itself simple. I also included lines for noting certain details about the trip to the ballpark. Scorecards are really time capsules of games so I wanted to push that idea. There’s a fold out guide for first time scorekeepers, a reference card for common abbreviations and a set of stickers for signifying whether your team won or lost.

Heck admits to not keeping score on a regular basis during her youth, though her father did teach her and she would do so sporadically.  She grew up watching Braves games with her family, playing softball and collecting baseball cards.  It was a Braves game that provided her with her earliest baseball memory:

I can remember going to my first Braves game at Fulton County Stadium. I had a Braves jacket and a shirt and we got a tomahawk and a pennant outside the gates. David Justice was my favorite player at the time so I asked where he was in the outfield and my dad pointed out to the Hooter’s ad and some something like “He’s over there, by the… owl.” They also gave out a Braves Duffel bag (which recently perished) and a pack of Lays sponsored cards (I’ve still got the Javy Lopez card that came in the pack).

Baseball cards played a big part in Heck’s young life.  However, he memories of the cards she collected leads here quickly to the elusive card she never could get,  the 1995 Leaf Statistical Standout insert card for Frank Thomas.

I had an old SI Kids issue that had an ad in it for Leaf’s 1995 set of cards, and it featured Frank Thomas, who was my favorite player post-Justice. I’d look at it all the time and covet this card  but at the time I had no way to acquiring it. I went to a lot of card shops and always looked for it and never found it, and now, I could probably get one, but I think it’s better than it always remain unattainable.

It was easy to see during our conversations that she loves the game.  It left one key question out there, however: Why “Eephus League”?

I wanted a unique name and I was doing some type tests with the script I had just bought to use for the logo, and I tried “Eephus” and it was just perfect. I essentially let the font decide the name! A lot of my professors were unsure about the name but I was hopeful that people who were baseball fans would recognize the word and in the end I think most of them do.

You can visit Eephus League Baseball on the web by clicking here.  Make sure to drop by the shop and pick up your own Eephus League Scorebooks for the upcoming season while you are there.

Bill Ivie is the editor here at I-70 Baseball
Follow him on Twitter here.

Posted in Classic, I-70 Baseball ExclusivesComments (0)

I-70 Names Photo Editor

I-70 Baseball came into existince on July 12, 2010 as the new affiliate site of BaseballDigest.com. The launch brought a modest staff of writers and editors to the world to talk about Cardinals and Royals baseball.

In the short time that we have been around, we have grown tremendously to bring you, our readers, the best content we can on a daily basis. Without fail, we have published a minimum of one article per day, seven days a week, for each team. We have laid out a schedule that brings fantasy reports, series previews, farm reports and commentary to you on a regular basis.

As we have been moving through production, we have identified areas of the site that need some attention. Derrick Docket, our Graphic Designer, has done amazing work adjusting the way things look on the site based on suggestions from our readers, our writers, and our editors.

The goal of this website is to bring you top quality content in a attractive design while being informative and entertaining. Recently, during staff discussions, we identified that the pictures being used to deliver our material were lacking in solid quality. A decision was made to appoint someone to oversee this aspect of the website and ensure that the photography you see on the site is of the same amazing quality as the graphics and writing that you find here every day.

Justin Hulsey was one of the first writers to join the staff here at I-70 prior to launch. A young man from Union, Missouri, Justin is one of the most talented individuals I have come across, regardless of age. I have often said that one of the great benefits of being an editor of the site is getting to read the amazing content from some of my favorite writers before anyone else gets that luxury. Justin is the epitome of that statement as I enjoy his series previews, opinion articles and his weekly Cardinals Farm Report. He has shown great dedication to the I-70 project and ensuring that everything is handled in a manor that would allow us to reach out to more and more fans.

After discussing the needs of the site, it was agreed that Justin would join the executive staff here at I-70 Baseball as our Photo Editor in addition to his writing duties. It is a great pleasure to announce this to our readers and to continue to work with this young journalist with a very bright future.

If you would like to submit photos for use here by I-70 Baseball, you can reach Justin at jhulsey@i70baseball.com

Posted in Cardinals, Classic, Fantasy, RoyalsComments (1)

Welcome To I-70

Come on in, friends. Pull up a chair. Welcome, to i70baseball.com.

Baseball is historical, controversial, patriotic and religious. It brings 50,000 people together into one place to watch grown men play a child’s game. Those people file into stadiums around the country to cheer for their favorite players, boo their most hated opponents, grab a hot dog and cold beer and forget about life for a period of about three hours.

It has transcended the times. It has been instrumental in leading the nation through war time, desegregation of races, world diplomacy and national disasters. In the true fan’s mind, it is the soundtrack that plays behind memories of earthquakes, terrorist attacks, funerals and their fathers. To millions of people around the world it makes the phrases “…the luckiest man on the face of the earth…”, “I can’t believe what I just saw”, and “Go Crazy Folks” take on meanings that are unparalleled. Measurements of 90 feet and 60 feet 6 inches take on specific meanings that those that do not study the game take for granted.

It is full of rules, written and unwritten, that define the way these grown men should act. It is a game that is played by people that our children look up to and, at times, we wish they would not. There are people that cheat the rules, people that abide by them to a fault, and people that will find their ways around them until they are adjusted to control them better. It is an amazing game that is won or lost based on the scoring of runs, but is measured for perfection in the terms of hits and walks. The most successful offensive players of all time are successful thirty percent of the time and a player being successful forty percent of the time places them on a pedestal of legendary status.

Here at i70baseball.com, it is game that the writers, editors and even graphic designer love. It is a game that we hold to a higher level, we require more from it, and we love to talk about. It is a game that we are happy to share with you, discuss with you, and hopefully entertain you a little bit. We welcome you to openly discuss the game with us here on the website, on Monday nights on our internet radio show, and through social media on Facebook and Twitter. We hope you enjoy what we bring to you and we hope you share it with all of your friends.

Bill Ivie
Founder and Executive Editor

Posted in Cardinals, Classic, Fantasy, Featured, RoyalsComments (1)

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