Posted on 18 January 2012.
Somewhere in the whirlwind that is known as the 2011 St. Louis Cardinals off-season, a very key piece of the organization left the club without much fanfare. Events quickly moved from World Series parade, to Tony LaRussa’s retirement, to the Albert Pujols negotiations, to Dave Duncan’s leave of absence, to the Winter Warm Up. I can not think of another team that had so much turnover immediately following a World Championship as the Cardinals experienced. In the midst of the flurry of off-season activity it is certainly understandable how a key move made but a small splash.
Cardinal Nation barely had a chance to catch its breath from World Series Game 7 before Tony LaRussa announced his retirement. In the following weeks Albert Pujols, Joe Pettini, and Dave McKay all moved on to other clubs. Cardinal pitching coach Dave Duncan announced that he would take a leave of absence to be with his wife as she continues her battle with cancer. When the Cardinals take the field against the Miami Marlins on April 4, 2012, Jose Oquendo will be the only uniformed coach that has been with the team since 2009.
Despite all of the turnover within the club, there is great optimism within the Cardinals front office, the team, the coaches, and a majority of the fan base at the prospects for the 2012 season. Before completely shifting focus to 2012, I want to reflect on a 2011 departure that gets less attention, but has tremendous organizational impact. On the very same night the Los Angeles Angels were finalizing a deal to sign Albert Pujols, the Houston Astros named Jeff Luhnow their new general manager.
Jeff Luhnow was the head of the Cardinals scouting and drafting department. He established a strong presence in Latin America for the team, and brought the Cardinals into a new era of player development that used both scouting and analytics. He worked for the team from 2003 until this past December. Since 2005, Luhnow turned the Cardinals farm system from one of the worst in baseball to arguably one of the top five in the league. This was done in spite of the fact the Cardinals never had a top ten pick during any of the drafts he oversaw.
Luhnow is not a “baseball insider” that worked his way up through the ranks. He was more comfortable with spreadsheets than with scouting reports when he was hired by the Cardinals. He graduated from the University of Pennsylvania with degrees in economics and engineering, and earned his MBA at Northwestern University. Prior to joining the Cardinals in 2003, he worked in mechanical and chemical engineering, spent five years in management consulting, did entrepreneurial work, and served as a vice president of marketing for Petstore.com.
In the early part of the last decade, teams had to quickly adapt to the new emphasis on analytics brought about from the release of the book “Moneyball”. The book highlighted the Oakland Athletics success, despite an incredibly small payroll, using advanced statistics to find market inefficiencies in player evaluation. Luhnow was one of the early baseball analytics experts given a front office job. He was hired to make sense of the new analytics and improve the Cardinal’s international scouting. He quickly integrated database analysis into personnel decisions.
Said more simply, Luhnow drafted and developed enough talent to allow the Cardinals to win two World Series titles in six years. He leaves the club well positioned to compete in 2012 and beyond. The Cardinals can not pay top dollar for more than four or five players every year, due to being a bottom-third market city. To have Matt Holliday, Lance Berkman, Chris Carpenter, and Carlos Beltran, they must find production from young, cost-controlled players to have a competitive team year in and year out.
Beyond just analyzing numbers on a page, Luhnow implemented “bio-mechanics” within the Cardinals player development process. Pitchers were taught the mechanics, rhythm, and tempo that aid them in remaining injury free. Former big-league pitchers worked with young Cardinal pitchers on the mental aspects of the game needed to be able to compete at the highest level. Hitters worked with video not only as a means to scout opponents, but to improve their swing and approach at the plate. This does not seem to be such a big deal in 2012, but not many other teams were using video to this level in 2004.
Luhnow was hired by Bill Dewitt against the wishes of then GM Walt Jocketty. It was a front-office riff that would eventually lead to Jocketty’s departure following the 2007 season. Little did Jocketty know at the time just what Luhnow was building between 2005 and 2007. The 2005-2007 drafts produced Allen Craig, Daniel Descalso, Jaime Garcia, and Jon Jay. Also in those drafts were players used in the trades for Matt Holliday, Rafael Furcal, Octavio Dotel, Edwin Jackson, Marc Rzepcynski, as well as Luke Gregerson and Chris Perez.
There are an abundance of prospects in the system that project to be impact players: Shelby Miller, Oscar Taveras, Tyrell Jenkins, Carlos Martinez, Matt Adams, Ryan Jackson, Kolten Wong, Zach Cox, Trevor Rosenthal, John Gast, Jordan Swagerty, and Joe Kelly, among others.
As the 2012 season fast approaches, there will be a lot of new faces for Cardinals fans to get used to. One of those faces is the man hired to replace Jeff Luhnow, Dan Kantrovitz . If he performs his jobs well, Cardinals fans won’t feel the loss of Luhnow. He has big shoes to fill. Matheny has already made clear that he will place a large emphasis on advanced scouting and metrics.
Any success Kantrovitz has will be built upon the foundation of integrating scouting and analytics that Luhnow brought to the organization. Luhnow should be remembered as a key piece to a great era of Cardinal baseball. I am glad the Cardinals will not have the Astros as division foes but for another year. Although they are a very bad baseball team at the moment, I fully expect them to be a force to contend with under Luhnow’s leadership.