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Instagram Fan of the Day Promotion Announced

Instagram Fan of the Day Promotion Announced
Fans encouraged to follow @cardinals on Instagram & share their original fan photo memories using #cardsgram

ST. LOUIS – September 26, 2012 - The St. Louis Cardinals announced today that they have launched the Cardinals Instagram Fan of the Day promotion to showcase original, fan-generated photos via the Cardinals social media as part of the team’s end-of-season fan appreciation efforts.

“We are celebrating the best fans in baseball by asking them to share their favorite original Cardinals photo with us,” said Bill DeWitt III, President of the Cardinals. “Thanks to cell phone technology and apps like Instagram, even amateur photographers can take some pretty cool photos.”

Dewitt said the team is urging fans to share original photos of their favorite baseball moment or of themselves, family or friends enjoying Cardinals baseball or just showing their Cardinals pride. To participate in the contest, fans must be at least 18 years of age and on Instagram, follow the team’s account (@cardinals) and tag their photo with the hashtag #cardsgram. Fans can tag as many photos as they like and view photos from other participating fans by using #cardsgram in the search bar ofInstagram.

Everyday throughout the rest of the 2012 season, including hopefully well into the postseason, the Cardinals will showcase one lucky fan’s photo each day on the Cardinals Instagram account, as well as the team’s Facebook (facebook.com /cardinals) and Twitter (@cardinals) pages. The Cardinals Instagram Fan of the Day’s photo will be shared with more than a million fans that follow the club’s official social media channels. Fans can learn more about the Cardinals Instagram Fan of the Day contest atwww.cardinals.com/cardsgram .

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Calcaterra Wins 2012 Joe Posnanski Award

July 13, 2012–The Baseball Bloggers Alliance today named Hardball Talk lead blogger Craig Calcaterra as the winner of the 2012 Joe Posnanski Award, honoring the top internet writer of the year.  Besides being the lead voice at Hardball Talk, the baseball blog of NBCSports, Calcaterra can also be found interacting with his readers via his Twitter account.

The Writer of the Year Award was created by the BBA to honor those writers who, beyond being exceptionally great at their craft, have taken to the internet in a full and vigorous fashion.  Voters were instructed to take into account not only the writing abilities of the nominees but also their online presense, whether via blog or other media, as well as how they interact with their followers and fans.

“It seems only appropriate to honor Craig Calcaterra, as he could be seen as ‘living the dream’ for many bloggers,” said outgoing BBA president Daniel Shoptaw.  “Calcaterra quit lawyering, began blogging and quickly rose to a place of prominence.  What blogger wouldn’t want to follow in those footsteps?”

Voters were allowed to vote for three of the five nominees, casting a first, second and third place ballot.  Those ballots were tabulated based on a 5-3-1 point scale.

Calcaterra received 276 points, which included 32 first-place votes from the 119 ballots cast.  Ken Rosenthal of Fox Sports was runner-up with 245 points and Kevin Goldstein of Baseball Prospectus third with 209 points.  Dave Cameron of FanGraphs (208) and Jon Heyman of CBS Sports (194) rounded out the ballot.

The Baseball Bloggers Alliance was formed in the fall of 2009 to encourage cooperation and collaboration between baseball bloggers of all major league teams as well as those that follow baseball more generally.  You can follow the BBA on Facebook and Twitter or contact them at baseballbloggersalliance@gmail.com

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Cardinal fans team up to beat human trafficking

Cardinal fans team up to beat human trafficking
Every time the Cardinals win a game, fans now have a new way to make a difference in the world. A new donation platform called Snoball is uniting baseball fans to fight human trafficking.

The idea is simple. Every time the Cardinals win a game, a fan donates $0.25. The money benefits Not For Sale, an organization that exists to end present day slavery.

There are more victims of human trafficking today than any other point in history–nearly 30 million. These victims are raped, abused, and even murdered by their abductors.  Of the victims, 70 percent are women and 50 percent are children.

It’s easy to give. Just visit http://tinyurl.com/gostlcards, click the donate now button, and sign in with your Facebook account.

After donating, fans are encouraged to share the “Let’s Re-Abolish Slavery” snoball on Facebook and Twitter using the hashtag #cardsunite.  Cardinals fans can prove, once and for all, they are the greatest baseball fans on the planet.

Imagine the difference we can make just by cheering on our favorite baseball team. Every quarter donated makes a dent in the world’s third largest illegal industry–human trafficking. If 1000 fans donate $0.25, just one Cardinals win would represent enough money raised to free 3 people from slavery.

Baseball fans can also help Not For Sale by joining Matt Holliday and Jaime Garcia of the Cardinals. They are part of a special Facebook application called Free2Play.  It allows users to create donations based on statistics of their favorite players. All money raised helps Not For Sale prevent the human trafficking of children.

For additional questions or comments, contact jason@snoball.com (Twitter: @jasonpoemusic)

About Snoball:
Snoball is a micro-donation platform that makes charitable giving easy, social, and fun.  Users can instantly donate to over 1.7 million nonprofits through customizable “snoballs.” Snoballs are automated donations based on a user’s interests.  An example snoball could be defined as:  “When Matt Holliday hits a home run, I will donate $1 to the American Red Cross.”

For more information about Snoball, visit https://snoball.com

About Not For Sale:
Not for Sale creates tools that engage business, government, and grassroots in order to incubate and grow social enterprises to benefit enslaved and vulnerable communities.

For more information about Not For Sale, visit http://notforsalecampaign.org

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Cards debut 2012 ad campaign

ST. LOUIS – March 29, 2012 – Fans that follow the Cardinals online and via social media have been among the first to see the team’s new lineup of television spots.

While the TV campaign will begin officially on local television this Sunday, fans are already enjoying the exclusive sneak preview. Each of the ten spots is being individually debuted this week on the Cardinals’ Facebook page (facebook/cardinals), Twitter feed (@cardinals) and website (cardinals.com/tvads).

“We thought it would be fun to provide fans a sneak preview via a film festival format by releasing the spots one at a time through Facebook, Twitter and the team website,” said Dan Farrell, Senior Vice President of Sales & Marketing. “We want to get fans engaged and create some buzz for the ad campaign.”

The first three ads were unveiled yesterday, with the remainder slated to debut over the next two days.  Fan feedback to the ads has been very positive, with hundreds of fans engaging in a dialogue about the spots on both Facebook and Twitter (#cardstvads). Once all of the spots are live on the website, fans will be able to vote for their favorites on the page as well.

Filmed in February during Cardinals spring training in Jupiter, Fla., the campaign again incorporates many of the team’s key players, including Matt Holliday, Adam Wainwright, David Freese and more. The campaign was developed by the team’s new advertising agency HLK Advertising of St. Louis.

Fans who want to see the ads can go to cardinals.com/tvads and follow the team on Twitter @cardinals (#cardstvads) and Facebook (facebook.com/cardinals).

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Royals schedule breakdown: April

Before I get to the schedule breakdown I’d like to digress.

A year ago Bill Ivie Jr sent me a direct message on Twitter asking if I would like to write about the Kansas City Royals for a website called I70 Baseball. I guess he thought I might know something about the Royals based on my tweets. I didn’t have any writing experience beyond tweets and Facebook statuses. I figured I’d write something, send it to Bill, and see what happens. After all, knowing how to cook makes you chef like knowing how to write makes you an author…..ok, at least a blogger.

I’ll be the first to admit that after a calendar year, 49 posts here at I70 Baseball, over 80 posts at my own blog, (I don’t update as much as I’d like.) that I still have a lot to learn about the English language and blogging. However, I think I’ve figured out the hard part: Just sticking with it. Most bloggers don’t get paid to do what they do. They do it because they enjoy it. I’m established in my career, have other obligations that are more important than the Royals, sports in general, or blogging. I have eclectic interests and will admit that my biggest weakness is staying focused on one hobby. During the first part of this month I had to be honest with myself on whether I enjoyed blogging enough to continue.

Since I’ve written this much you might have guessed that I’ve decided to continue. I know there are a lot of other people just like me who have lots of things going on and that sports is their primary form of entertainment. So much so, that there is this constant battle between their reality, and their love of the sports world; whether it’s rational or not. As you can tell this battle fascinates me. I doubt I’ll ever become a part of traditional sports media. That means I’ll never, or will rarely, have access to athletes, locker-rooms, front office personnel, or have sources. I’m not going to pretend to be something I’m not. I’m essentially that guy in the Joe Walsh song Ordinary Average Guy (With the exception of the bowling part). I think part of becoming a better blogger is developing a voice. My hope going forward is that I can further develop into the voice of your ordinary average Royals fan here, and as a sports fan at sportsdrenched.com.

Now that I’ve got my Delilah episode out of the way it’s time to get to write about Royals baseball. This past week has been tough. Injuries to key players, confusing trades, southpaws getting shelled, and general spring training weirdness have put a dark cloud over the optimism that was displayed by Royals fans coming into camp. Not only that, I’m just tired of spring training. The novelty of spring baseball has worn off and I’m ready for some real games. Since I’m ready for real games I figured I’d take look at some real games on the schedule. I’ll keep the look confined to April.

The Royals’ April schedule features 23 games: There is a 10 game home stand sandwiched between two road trips. There are 13 divisional games. As you might have heard the Royals start with a west coast road trip. I like west coast road trips. All the games are later in the day which increases the likelihood that I get to watch them. I’m not thrilled about the Royals and Angels being the last two teams to start their season. However this means I’ll actually be able to pay attention to the opener, and that doesn’t happen very often. It should be noted that the first two games of the season will be televised on ESPN on Friday, and FOX on Saturday. This only matters if you live outside the Royals television market. It’s nice that the networks find the Royals that interesting. Of course, one Albert Pujols would have nothing to do with that.

I know games in April are not thought of as important over a 162 game schedule, but playoff spots are won and lost by one game. If this isn’t apparent after the last day of the season in 2011 I don’t know what is. To me there are two key series in the month of April. The opening series on the road against the Angels; April 6th-8th; and at home against the Tigers; April 16th-18th. Both of these teams are pre-season favorites to win their division. They will be excellent measuring sticks for this young Royals team. If the Royals go 3-3 over these 6 games I’ll consider it a positive development.

Another important series is the home opening series against the Indians, April 13th-15th. I beat this horse into the ground last year and nothing has changed my mind about it. The Indians are at the same point developmentally as the Royals. Their playoff window and the Royals playoff window are the same. For me to ever be confident that the Royals can get through that playoff window they must beat the Indians. If the Royals can’t win their home opening series against the Indians I’ll be in a serious Royals fan funk.

How will they do? I see a 3-3 opening road trip, 7-3 home stand, before going 3-4 on the second road trip. That adds up to a 13-10 April record. This team is expected to be around .500. You might say my glasses are shaded slightly blue. If the Royals do better than that, be excited. If they’re .500 they would be who we thought they were. If they’re worse than that? Such is spring in Royals Nation.

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I-70 wants to send you to Opening Day

How would you like to attend Opening Day in Kansas City or St. Louis?

 

If you did not notice, at the top of the page is a link for “Tickets“.  There, you can purchase tickets to any Cardinals or Royals games as well as get a pretty good judgement on average ticket prices, various vendors availability, and much more information in one convenient location.

As much as we here at i70baseball would love you to purchase tickets to Opening Day, our partners TiqIQ would love to give you tickets to Opening Day.  It is a fairly easy process.

Step 1: “Like” I-70 on Facebook
Step 2: “Like” TiqIQ on Facebook
Step 3: Post on TiqIQ’s wall, predicting the Cardinals or Royals batting average leader (minimum 50 at bats) for Spring Training games played in March.

Best of all, the more people that enter the contest, the better the tickets given away.  The value of the tickets will be equal to the number of people entering.  Get to clicking, liking, and posting on that wall and we will see you at Opening Day 2012.

Details are listed in the graphic below:

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Royals Fall League Farm Report

Myers, Surprise teammates gear up for Championship
Rough going of late for ex-Naturals in winter leagues

SURPRISE, AZ – Wil Myers along with Christian Colon, Jeremy Jeffress, Anthony Seratelli, Nate Adcock, Brendan Lafferty, and Bryan Paukovits are spending the final few days in the Arizona Fall Leagues preparing to compete for a championship.

Their club, the Surprise Saguaros, 25-10 on Wednesday, had clinched the three-team AFL West Division and will face the Salt River Rafters for the Arizona Fall League Championship on Saturday. The game will be broadcast to a national television audience at 2 P.M. Central Time on MLB Network, which is available on Cox Cable in Northwest Arkansas on channel 128 (2128 in high definition).

Monday, Adcock took a perfect game into the fifth inning, finishing with one hit over five dominant frames for his second win as Surprise blanked Phoenix. The Royals’ right-hander was unhittable through four innings until the Yankees’ Ronnier Mustelier drove a leadoff grounder up the middle to start the fifth frame. Jeffress, Lafferty, and Paukovits have been dominant of late out of the Saguaros’ pen, and Myers has been one of the loop’s best hitters.

In the final AFL report next week, we’ll recap the game and the final cumulative stats for these Royals’ prospects, who have all made key contributions to helping Surprise contend for a Fall League crown and the best record in the near two-decade run for the league.

Check back on nwanaturals.com for updates on the progress of these players. You can also get updates by following the Naturals on Facebook and Twitter.

Naturals/Texas League Notes

Former Royals bench coach to manage Missions: John Gibbons, who was the bench coach for the Royals for the past three seasons, was hired by the San Diego Padres to manage the Texas League Champion San Antonio Missions. Gibbons is a San Antonio resident. The remainder of the Missions’ coaching staff is unchanged…The Midland RockHounds announced that skipper Steve Scarsone and his staff will return for the 2012 season…Springfield, Frisco, Corpus Christi, and the Travelers join the Naturals as teams yet to make announcements with regard to their 2012 field staff.

Winter Ball Updates: Several other current and former Naturals are honing their craft this off-season playing in various winter leagues that span the globe.

In Puerto Rico, Naturals’ infielder Rey Navarro has seen his early season winter struggles continue for Criollos de Caguas, where he has a lone hit in six games, although he’s drawn three walks. Irving Falu (Indios de Mayaguez) has also had a slump of late and has a .200 average thus far. Falu is teammates in Mayaguez with former Natural and current Houston Astros shortstop Angel Sanchez, who is batting .250 with a pair of RBI in eight games.

 

In the Venezuelan Winter League, Mario Lisson (Navegantes de Magallanes) hasn’t gotten a hit in almost a week, causing his average to dip to .239. Former Natural Jose Duarte (Leones de Caracas) has been ice cold, with just one hit in his past ten games. Ernesto Mejia (Aguilas del Zulia) continues to be a beacon of consistency as he’s got four homers and 16 RBI’s to go along with a .276 average, while Manny Pina (Bravos de Margarita) is hitless in two at-bats in the past week and has seen his average drop to .148.

In the Dominican League, Naturals’ right-hander Manauris Baez (Estrellas de Oriente) made his most recent start last Wednesday and it wasn’t as good as his first four, as he allowed two runs in 4 1/3… Mario Santiago (Tigres del Licey) had an excellent start Monday, allowing a run in six innings to record his second win in three starts…Willy Lebron, Santiago’s rotation-mate in Licey and fellow Royals’ farmhand, hasn’t pitched since November 6thKelvin Herrera (Leones del Escogido) continues to mount a resume for 2012, as he’s gone scoreless in all eight of his outings. He’s teammates with Everett Teaford, who pitched 5 2/3 scoreless in his last outing and lowered his ERA to 3.57 in four starts.

In other leagues, former Natural Federico Castaneda (Tomateros de Culiacan) had a scoreless outing on Sunday and lowered his ERA to 7.84 thus far in the Mexican League, while former Naturals’ southpaw Paul Mildren (Adelaide Bite) pitched eight innings, allowing just one run in his most recent start in the Aussie Winter League. Mildren has not pitched stateside since the 2009 season.

These teams and respective leagues will play the round-robin Caribbean Series which takes place in February just before early reports for Major League Spring Training.

Transaction log: Veteran big league Matt Treanor, who was with the Naturals on a rehab assignment when he was traded to the Texas Rangers in a cash transaction on August 31st, signed a one-year contract Wednesday to be the Los Angeles Dodgers’ backup catcher. The 35-year old Treanor spent most of last season in Kansas City and batted .214 with three homers and 22 RBI’s in 72 games last season. Treanor, who batted .263 in seven games in Northwest Arkansas, picked up an AL Championship ring for the second consecutive season with the Texas Rangers… Former Natural David Lough is done with winter ball. He heads home for the off-season after batting .200 with one homer in 70 AB for Aguilas Cibaenas.

The Northwest Arkansas Naturals are the Double-A Texas League affiliate of the Kansas City Royals and play at state-of-the-art Arvest Ballpark, located in Springdale. Visit our website, nwanaturals.com, for information on season tickets and ticket plans.

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Don’t Stop Now, Dayton

After sifting through comments on Facebook and Twitter, it looks like Kansas City Royals fans are split down the middle about the Melky Cabrera-Jonathan Sanchez trade.

The ones who don’t like the trade say something like this:

“Melky was my favorite player! Of course the Royals would trade him.”

“Just like the Royals, trade away one of their best players.”

“Why can’t they trade a player that isn’t so good?”

The ones who do like the trade say something like this:

“Good trade. Melky had a good year, but we need pitching.”

Lorenzo Cain to center field, we add a good starting pitcher. Well done.”

“We don’t know if Melky can put up such great numbers again, and Sanchez is more proven.”

There is a big difference between these two types of fans. The first group likes to link the Royals of today to the Royals of the past 15 years. The second group looks at the logical side of things and realizes that the Royals just filled a major need.

Now, I don’t think anybody can predict if the Royals will win this trade or not. The first group of fans could be right. Sanchez could flake out, and Cabrera could put his 2011 numbers up for the next five years. However, this trade had to be done. Any fan who knows anything about what direction the team is headed, knows that it was the best thing to do. Anyone who follows the Royals closely knew that either Cabrera or Cain had to go this offseason, and it just happened to be the one who was a household name.

On the other hand, what is known is that the Royals just upgraded at their biggest need. Starting pitching was their obvious weak link in 2011 and Dayton Moore is done waiting around for the future. He pulled the trigger on a huge deal for the Royals and should be applauded for it.

Don’t expect him to be done wheeling and dealing, though. This offseason is far from over and the Royals could use another starter. Don’t stop now, Dayton.

Other notes:
Congrats to Alex Gordon for winning his first ever Gold Glove. Much deserved and hopefully more to come.

Royals Tweet of the Week:

A staff of Hochevar, Sanchez, Jurrjens, Duffy and possibly Chen wouldn't be great, but would be much, much better than last year #Royals
@DTrain_KC
Dalton Vitt

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The Master Of Misdirection

No longer to be known as LaGenius, moving forward Tony will now be referred to as LaMagician. No matter which side of the LaRussa fence you sit one you have to admit he’s one crafty old dude. Maneuvering through a press conference with grace of an elephant yet somehow able to keep reporters’ questions and thought away from the real issue.

Slight of hand is a key element in any magic trick. A good magician will show his audience the elephant he is going to make disappear then distract them with excited movement and speech. In the end the elephant is gone but you don’t really know what happened. The crowd leaves one part amazed and another part confused.

Monday night’s press conference TLR put on his best David Copperfield. Making the elephant in the room (Cardinals 1-12 with RISP, 12 runners left on base and 2 runs scored despite being issue 9 BB’s) disappear, by focusing everyone’s attention on the fact that bullpen coach Derek Lilliquist cannot decipher between Motte, Rzepczynski and Lynn.

Simply check out Twitter, ESPN, Fox Sports, Facebook or any number of outlets and you’ll find that 98% of all conversation pertains to the ridiculous bullpen incident from game five and not the Cardinals lack of production and execution in the critical moments.

Like him or not, one of the main reasons guys state they like playing for TLR is he will defend them to the death and to his own fault. Monday night is a perfect example. NO ONE is talking about RISP fail, no all the talk is about how game five may have been the worst managed of Tony’s career. It is all about TLR fail.

In all reality we should be sitting around discussing why it took TLR four games to realize the 0-14 Jon Jay might need to sit. Or that Furcal and Holliday are a combined 6-38 with 7 strikeouts and no RBI through five games. The Cardinals are coming home for two games with a chance to win the World Series and no one seems alarmed that the best player of the last decade has hits in only one of five games.

The fact that St. Louis still has a shot with early World Series MVP favorite Allen Craig now 0-9 with five strikeouts since his home run in the 1st inning of game five. LaMagician has made it all seem to disappear with one swipe of his hands.

Hopefully his greatest magic trick still lies ahead. If Tony can somehow work his magic on the Cardinal hitters the way he did with the bullpen, turning them into the monster of October, we’ll be standing curbside as the parade heads down Market St.

If not…LaMagician better have one more trick up his sleeve. To convince the masses that blowing a 2-1 series lead of which the Cardinals were seemingly in command of from the opening pitch of game 1 never happened.

As always these are just my thoughts…keep on reading and you’ll get up to speed.

Derek is on Twitter @SportsbyWeeze and also writes for the Rams at RamsHerd.com

Also on Facebook at http://www.facebook.com/SportsByWeeze

Posted in Cardinals, FeaturedComments (0)

I Could Tell You, But Then I’d Have To Kill You

On Wednesday Cardinals GM, John Mozeliak pulled the trigger on a deal that sent Colby Rasmus, Trever Miller, Brian Tallett, and P.J. Walters packing. As part of the deal, Toronto sent Edwin Jackson (who had been a Bluejay for only a few hours, after coming over from the White Sox in a deal made earlier), Corey Patterson, Octavio Dotel, and Marc Rzepczynski. “Rzepczynski”? I had a hard enough time teaching my phone that there’s nothing to autocorrect when I type “Mozeliak”. Hell, “Dathan” STILL gets a red squiggly line.

General Managers (left to right): John Mozeliak (STL), Alex Anthopoulos (TOR), Kenny Williams (CWS)

 

No doubt by this point you’ve read up on the incoming players, and surely you’ve got your own opinions on the Cardinals players who have moved on. Everybody has an opinion on this one, and I’m guessing you didn’t come here to read one more of those. (FYI: The i70baseball rant threat level has just been raised from blue, or “guarded” to yellow, or “elevated”.) Though what you’re about to read isn’t even really a full-blown rant, more like a single-A version of one.

Some things about baseball will never change. It will always be 90 feet between first and second base, for example. The ball will always be 9 inches, 5 ounces (or close enough to be within spec). And second-guessers, armchair GMs, and hindsight specialists will always, ALWAYS be among the most vocal groups, particularly around this time of year. 

I posted about this on (my personal) facebook, because it really just gets under my skin the way the “best, most knowledgeable fans in baseball” know everything. I mean, these people know it all, and aren’t afraid to tell. The office manager who “knew” signing Mark Mulder was a mistake. (after the fact, of course) The auto mechanic who “still doesn’t understand why Bo Hart isn’t a Cardinal”. The employee at the grocery store who “never agreed with getting rid of Ryan Ludwick.” Well, Mr. produce pusher, you should worry more about your banana-handling skills, and less about topics about which you’re ignorant. Luddy’s average is under .250, his strikeouts are up 30% over this time last year, his OBP is barely above .300, and I can’t keep a straight face when I say he’s, um, slugging .376.

Sure he plays in one of the friendliest of pitcher-friendly ballparks. Sure he was only in the same lineup as Adrian Gonzalez for two months. And sure, he’s basically got zero protection in a lineup that regularly faces the reigning World Champion Giants pitching staff of guys like Lincecum, Cain, Sanchez, Bumgarner, and Brian Wilson. Chase Headly & Jason Bartlett can’t protect a guy the same way Albert Pujols and Matt Holliday can. Let’s face it, you could put me in a lineup that includes Pujols & Holliday, and I’ve got a chance to make a name for myself with all the pitches I’m sure to see.

But I’m not here to point out all the reasons why Ryan Ludwick is awful…which, by the way, I don’t entirely believe. What I do believe is this: Had the Cardinals not dealt Ryan Ludwick last year at the trade deadline, they likely would not have brought him back for the 2011 season anyway…and still wouldn’t have Westbrook. Or Berkman. You know, Lance “27HR, .993 OPS, 69 RBI & more” Berkman. Big fat puma Elvis himself admits (along with any Cardinals fan I know) that his mid-season numbers would’ve made for optimistic season total projections.

My point is that it’s a darn good thing none of us are running the St. Louis Cardinals. So many things that you or I wouldn’t realize, consider, or even think to think about exist in reality. I think we all want the Cardinals to be successful, and win baseball games. I also think that no less than 75% of the information that goes into evaluating & making trades eludes 99% of fans. Crunch those numbers, and you get an awful lot of reasons to stop second-guessing everything…though, as I said before, won’t happen. It’s part of being a fan, and I accept that.

All I know is that there are reasons behind everything the team does. Sometimes the fans will get some of that info from the organization, and sometimes not. Sometimes the moves work out well, sometimes they don’t. And sometimes the primary goal might be money, with secondary objectives to follow. You can do a lot when you have money, you know.

Let me throw this hypothetical out there: You’ve got a Cardinals team that absolutely blows during a particular decade, and attendance is weak, particularly by St. Louis standards. Then there’s a strike (the work-stoppage kind, not the knee-buckling kind) right in the middle of said decade of suckiness. Along with the other MLB teams, the team’s value declines. Some old rich white guys see a buying opportunity, and they take it, buying the club from a local brewery for $150MM. They fire the manager (who once played for the team), and let another former player finish out the season as manager. The next season, they bring a new manager, and pretty much his entire coaching staff over from another team.

With me so far? I know, hard to use so much imagination, right?

By this point, almost everything that can change about a ballclub has, and has done so in a relatively short timeframe. Let’s say the first year under all these new circumstances, the team makes the playoffs. For argument’s sake, we’ll assume they go up three games to one on a very beatable team, and are knocking on the door to the World Series before they implode, and are outscored 2,500 to 4 over the final three games of the series. The year after that, at the trade deadline, they acquire a prolific power hitter from the team that formerly employed the manager, general manager, and coaching staff.

Now follow me on this path of actual events that occurred starting in the summer of 1997:

  • Cards acquire McGwire at trade deadline
  • Some fans come out to see him, attendance perks up
  • Cards & “Big Mac” reach agreement on a contract in the offseason
  • McGwire returns for the 1998 season in a Cards uniform
  • Fans attend Cards batting practice (home & road) in droves
  • “Home Run Chase” ensues, fans pack the ballparks night-in, night-out
  • Revenue increases

During that 1998 season, truckloads of cash poured into St. Louis as a direct result of the hype. In 1999, the Cards finished in 4th place–they would not finish that low in the standings again until 2008. The Cardinals went to the playoffs in six of the next seven years, including their first World Championship in 24 years in 2006, the year they inaugurated a brand new stadium.

Am I saying Mark McGwire is single-handedly responsible for the success the team has had under the current ownership? Of course not. It’s a team effort, and as much as people want to praise Jocketty, bash LaRussa, kiss ownership’s collective rear end, or curse the way Mark Lamping drinks his morning coffee, no single person is responsible for the success or failure of this team.

Here’s what I am saying: More often than not, when the Cardinals make a move, you & I don’t know the half of what’s going on behind the scenes. There are so many things we simply don’t know, and plans ownership may have that they’re not even communicating with the front office. We rely on folks like Matthew Leach, Derrick Goold & others to help glean some insight into these things. The truth is, no one knows everything that goes into particular deals, trades, and even some roster moves (though, those are usually much easier to figure out). So let’s all just stop suggesting the Cardinals trade Tyler Green for Roy Halladay, watch the next couple of days unfold, go back to our actual jobs, and enjoy this NL Central race. After all, the Cubs are in town.

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