ST. LOUIS, Mo. (May 28, 2013) – The St. Louis Cardinals announced that Social Media Night in the Budweiser Bowtie Bar at Busch Stadium June 4th will focus on fan engagement, including giving fans the opportunity to take over the team’s twitter account (@Cardinals) for the game.
“Like radio in the early days of baseball, social media enables fans to follow the team, but with a modern twist that allows them to also be the voice of the Cardinals,” said Ron Watermon, Director of Public Relations. “We thought it would be fun to let fans in our ‘Twitter booth’ to help us call the game.”
The Cardinals will allow fans to tweet the play-by-play and story of the game during Social Media Night by selectively re-tweeting fans that include the hashtag #STLFanTakeover in their tweets.
Fans who buy a special ticket to the Social Media Night event at Busch Stadium will receive access to a pre-game Q&A program featuring Cardinal players who are active on social media. All fans may submit their questions for the players prior to the event via the Cardinals Facebook page (facebook.com/cardinals) and Twitter (@Cardinals, #CardsSocial).
Social Media Night is a great chance for fans of all ages to interact with their favorite “tweeting Birds” face to face, as well as engage with other fans and team officials. In keeping with the fan engagement theme, the team ran a social media contest on Tumblr to have fans design and select the t-shirt that will be given out as part of Social Media Night. For $25, fans receive a Left Field Porch Ticket for the 7:15 p.m.game between the Cardinals and Arizona Diamondbacks, access to the pre-game program featuring Cardinal players, the fan designed t-shirt, the chance to win autographed prizes and more. Tickets are still available at cardinals.com/socialmedianight
Social Media Night at Busch Stadium is one of several unique personalized theme ticket promotions planned for the 2013 season. Theme tickets are customized promotions that allow a select number of fans to celebrate a common interest while enjoying access to a unique promotional item and/or an exclusive pregame event. Fans can learn more about Cardinals theme nights at cardinals.com/theme.