ST. LOUIS – March 29, 2012 – Fans that follow the Cardinals online and via social media have been among the first to see the team’s new lineup of television spots.
While the TV campaign will begin officially on local television this Sunday, fans are already enjoying the exclusive sneak preview. Each of the ten spots is being individually debuted this week on the Cardinals’ Facebook page (facebook/cardinals), Twitter feed (@cardinals) and website (cardinals.com/tvads).
“We thought it would be fun to provide fans a sneak preview via a film festival format by releasing the spots one at a time through Facebook, Twitter and the team website,” said Dan Farrell, Senior Vice President of Sales & Marketing. “We want to get fans engaged and create some buzz for the ad campaign.”
The first three ads were unveiled yesterday, with the remainder slated to debut over the next two days. Fan feedback to the ads has been very positive, with hundreds of fans engaging in a dialogue about the spots on both Facebook and Twitter (#cardstvads). Once all of the spots are live on the website, fans will be able to vote for their favorites on the page as well.
Filmed in February during Cardinals spring training in Jupiter, Fla., the campaign again incorporates many of the team’s key players, including Matt Holliday, Adam Wainwright, David Freese and more. The campaign was developed by the team’s new advertising agency HLK Advertising of St. Louis.