Wheaties And Pujols Team Up
WHEATIES FUEL® URGES FANS TO HELP POWER BASEBALL STAR ALBERT PUJOLS ON AND OFF THE FIELD
Help Fuel Pujols to a Championship and support the Pujols Family Foundation
Minneapolis, MN (October 21, 2011) – Wheaties FUEL®, a cereal created to help fuel the performance of active individuals, is asking fans nationwide to support first baseman and Wheaties FUEL-athlete Albert Pujols on and off the field. Starting today, fans can help power Pujols by tweeting support using #FuelPujols or by posting a message supporting Pujols at Facebook.com/Wheaties. For each original tweet or post, Wheaties FUEL will donate $1 to thePujols Family Foundation, up to $10,000.
The Pujols Family Foundation, created in 2005 by Albert Pujols and his wife Deidre, helps those living with Down syndrome in the U.S. by providing extraordinary experiences for children with disabilities and/or life threatening illness, and also works to improve the lives of the impoverished in the Dominican Republic through education, medical relief and tangible goods.
“The passion from our fans here and across the country has helped us get one step away from our goal of winning a championship, said Pujols. “Wheaties FUEL is giving our fans a chance to continue their support for both our team on the field and those in need off the field through my Foundation.”
Wheaties FUEL, the breakfast of champions, was co-created with five athletes, including Albert Pujols. The whole grain, fiber, b vitamins, and simple and complex carbohydrates in Wheaties FUEL help gives active individuals, like Pujols, the nutrition needed to stay active.
For more information about how you can Power Pujols with Wheaties FUEL, visit www.Facebook.com/Wheaties.
About Wheaties and Wheaties FUEL
For more than 85 years, Wheaties has been committed to providing athletes with the nutrition they need to help them perform at their best. Wheaties 100% whole grain flakes provide a simple source of long-lasting energy. Some of the greatest athletes in American history have been honored by being featured on the front of the Wheaties box. The team behind “The Breakfast of Champions” has worked for decades to learn from food scientists, health professionals and athletes about what it takes to fuel an active lifestyle. With that learning, the Wheaties team added Wheaties FUEL to round out the family of Wheaties products. FUEL was designed with the help of Peyton Manning, triathlete Hunter Kemper, Kevin Garnett, gold medal-winning decathlete Bryan Clay, Albert Pujols and sports nutritionist Dr. John Ivy. The result is a delicious honey cinnamon crunch that meets the nutritional needs of today’s champion athletes and delivers long-lasting energy from whole grain and b-vitamins to help release energy provided by food, and provides an excellent source of fiber.