Fans And Players Like Text Chats

CARDINALS TEXT CHATS PROVE POPULAR WITH FANS
U.S. CELLULAR® SPONSORED PROGRAM PROVIDES FANS INSIDE ACCESS TO CLUB

ST. LOUIS, August 30, 2011 – The St. Louis Cardinals’ new Cardinals Text Chats presented by U.S. Cellular® has been very popular with fans, with hundreds taking part in the initial two text chats with Skip Schumaker and Kyle McClellan. The promotion provides fans with the unique opportunity to find out what goes on behind the scenes in the Cardinals clubhouse, directly from the players themselves, in a series of personal, one-hour text chats. The players have also enjoyed interacting directly with the fans.

“I thought it was a good way to connect with the fans on a more personal level, which you don’t get to do at a normal signing,” said Skip Schumaker, the Cardinals second baseman. “My favorite question was what would I do if there was no Velcro on my batting gloves? I thought that was pretty funny.”

The Cardinals and U.S. Cellular teamed up with Vibes, a mobile marketing and technology company, to create a mobile marketing campaign that engaged fans by allowing them to stay connected with the club via their mobile phones. The Vibes platform enables Cardinals players to view and respond via SMS to questions texted in by fans. Participants are automatically subscribed to an alert program that sends weekly reminders of chat times with players.

To participate in the Cardinals Text Chats, fans can text “CHAT” to 96259 to chat with their favorite Cardinals players and personnel on select Fridays from 11 a.m. to 12 p.m. The upcoming text chats will feature Lance Berkman, David Freese and Cardinals General Manager, John Mozeliak. For a complete list of the upcoming text chats, fans can go to www.cardinals.com/uscellular.

“The Cardinals Text Chats are another way U.S. Cellular is enhancing the fan experience by letting the fans talk directly to some of players and the General Manager to get the inside scoop on what’s happening inside Cardinal Nation,” said Michelle Groves, director of sales for U.S. Cellular in the St. Louis area. “The company’s support of the Cardinals and their fans is one of the reasons U.S. Cellular has the happiest customers in wireless.”

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