Gotham Baseball Returns

April 5, 2011
by Mark Healey

Mark Healey, the founder of Gotham Baseball magazine, and Joseph M. Lara, the owner of JML Media, have announced that they have agreed to work together to produce a new digital version of Gotham Baseball magazine.

Gotham Baseball is renewing its commitment to fully cover New York baseball’s past, present and future by teaming with JML Media to create a brand new digital magazine experience,” Healey said. “Technology is fundamentally changing the media, and our readership has been ready for this for a long time. Now with Joseph M. Lara and JML Media, we can finally give our loyal readership a multi-platform product they can all enjoy.”

Once a print publication, the entire print run of Gotham Baseball Magazine is part of the permanent archive at the National Baseball Hall of Fame and Museum’s A. Bartlett Giamatti Research Center in Cooperstown, NY. The new Gotham Baseball will be a digital product, available for download on all mobile devices.

“I am thrilled to be working with Mark Healey on Gotham Baseball,” said Lara, whose company publishes Forest Hills Celebrity and Astoria Celebrity magazines. “It’s no secret that New York is one of the largest sports markets in the world, with one of the greatest and most passionate fan bases. We’re using our decades of experience and resources across multiple industries including entertainment technology, automotive, film, and the local New York business market to truly blaze trails in sports publishing with Gotham Baseball,” He added. “I’m also a huge baseball fan, so this is as much fun as it is work.”

Stacy Lavender of Ballyhoo Central led the design team, which re-imagined the original design of the print magazine.

“We wanted to retain the main design elements of Gotham Baseball‘s brand, and at the same time, find a more accessible design that would translate to an online audience,” Lavender said. “I am very pleased with the final product, and Gotham Baseball fans, new and old, will love it too.”

The magazine’s digital version will feature several writers from the print edition, providing comprehensive coverage of all facets of the New York game from college to the minors to the majors. Highlights of the 2011 season preview issue include:

The Leadoff Spot – Joe McDonald ( and Gary Armida (, provide in-depth season previews of the New York Mets and New York Yankees.

On Deck – Chip Armonaitis profiles the selections for the 2011 Preseason All-Gotham Team.

Cheat Sheet – The best Fantasy Baseballs picks from the New York teams? That’s easy, just ask expert Rob Shaw (Bloomberg Sports).

Cooperstown Archive – The 2010 World Series championship San Francisco Giants used to be New York’s oldest ballclub, so Greg Prince (Faith and Fear in Flushing) takes a look at “Manhattan’s Last Championship”;

Meal Money — Robert Pimpsner ( and John Mackin Ade (Mack On Baseball) size up “The Top 10 Mets and Yankees Prospects”;

Collector’s Corner – Joseph M. Lara looks back at the history and nostalgia of baseball cards in “The Stuff that Childhoods are Made Of: When Baseball Cards Were Simple”;

Pastime – Ed Shakespeare (When Baseball Returned to Brooklyn) looks at the connection between The Queen City and the American pastime in “Buffalo and Baseball: A Love Affair”;

Going Nine – Mark Healey’s critically-acclaimed column returns to the pages of Gotham Baseball, this time taking a look at the tragic story of the man who replaced Lou Gehrig; Babe Dahlgren.

Other articles include features on Yankees outfielder Curtis Granderson (“Rising to a “Granderson” Scale”), Mets outfielder Carlos Beltran (“Being Carlos Beltran”) by Paul Francis Sullivan (Sully Baseball) and a profile of pitcher Sal Maglie in “The Barber of Gotham”.

About JML Media Group, LLC

JML Media Group, LLC is a multi-faceted Queens, NY based media corporation specializing in re-shaping the way people view local media. Since 2006, JML Media has changed the face of local publishing with its two marquee products Forest Hills and Astoria Celebrity Magazines, producing the quality of major national titles on a municipal and localized level, as well as garnering a reputation for accessibility and social responsibility.

About Gotham Baseball

Gotham Baseball was founded and first published in 2005. Its mission is to fully cover the past, present and future of the New York baseball. Gotham Baseball, first recognized by as one of the Top 10 New magazines of 2005 (and the only sports magazine on the list), reports the latest news, photos and features on the New York game, from the big leagues, the minor leagues and independent leagues, from the Old Time game to the college game. For more information, visit Gotham Baseball online at


For more information or to schedule an interview with Mark Healey or Joseph M. Lara, please contact Faith Ballantine-Armonaitis at (201) 288-6312 or email,


Contact: Faith Ballantine-Armonaitis

Tel. 201.288.6312

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